Want your brand to become an attention magnet for Gen Z audiences worthy of inclusion in next year’s Yearbook?

Book us for a Brand Yearbook Live Session.

The Brand Yearbook Live sessions are designed to equip brand leaders with the exact playbook the fastest-growing brands among Gen Z audiences are leveraging to win in their respective categories, and unpack how to apply the playbook to accelerate growth. The lessons from The Brand Yearbook Live sessions are ones that every single brand can apply, at any level, no matter the size or budget.

To help you get to know us, we’re sharing this special video podcast called The Anatomy of Attention: How to Capture and Commercialize 21st Century Gold.

In it, we dive deep into some of the most compelling plays the brands in our yearbook are successfully running, and break down how they’re doing it in a way any brand can copy.

Why focus on attention?

As we wrote in our 2023 Yearbook, attention is the single most valuable commodity in the world of brand-building, and all the brands we feature in the Yearbook know how to garner it in spades. It’s so valuable, in fact, that we think of it as the modern-day equivalent of gold.